I’ve never been one to court any form of media, be it new social media or traditional media. I just couldn’t stand the publicity and being camera shy, I stayed away from it as much as I could. This was simply because I couldn’t (still can’t) bear to see myself blown up on any screen for close scrutiny. I couldn’t for the life of me understand why anyone would want to share their pictures with people they weren’t very close to.
Just to put this in context, I only uploaded profile pictures onto my web profiles (years after joining in some cases) when I came to understand the value in people being able to identify with the face behind the business. I had to upgrade my thinking as it was no longer serving me. In fact, I realised it was holding me back BIG time, so I had to let go of that fear.
So with this new mindset, I nervously accepted the opportunity to be profiled in an international lifestyle magazine targeted at the “discerning woman”. My feature which was autobiographical was to educate and inspire women about the possibilities open to anyone willing to embrace entrepreneurship, as a career option. You can check out the publisher and order your copy from here http://www.africasia.com/newafricanwoman/.
I have since had some amazing response from people who were inspired by the article. People I would never have engaged with otherwise.
This has completely changed how I perceive the media and how it can benefit your business. Media appearances generate leads and potential sales without you pushing very hard. That is what we all want isn’t it. Qualified leads calling us because they have seen and heard about us and know exactly how we can help solve their problems.
Good PR is known to
- Create or enhance credibility – Creates credibility and raises you a notch above your competitors. You will be seen as an expert in your field when you consistently get good PR.
- Get you message across – You get the chance to really break down what you do to your target audience without being constrained by time. You have more time to think about the message you want to get across
- Reach a wider audience – You would reach more people via PR. An added bonus is that people hate to throw magazines away so your story will be accessible for a while whereas the same people will not hesitate to throw your business card or brochures in the bin if they thought they had no immediate need for it.
- Impress current clients and attract new ones – PR does generate a lot of interest and leads for your business as I have experienced. I’ll update this post with any major developments following my dabble with print media.
The great thing about PR is that it can be earned not bought like advertisement, a good thing for those watching their marketing spend. You basically get what others are paying for, for FREE. Of course like many things in business, you can generate PR for your business yourself or you can hire a firm to do it for you. Forbes has a great article on How to hire a PR firm. Whichever approach you use depends on your budget and the priority you assign PR in your business.
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