As at April 2011:

“Facebook has more than 500 million active users with 50% of its active users logging on to Facebook in any given day. People spend over 700 billion minutes per month on Facebook”– Facebook Press Room

Can you afford not to be on Facebook?

Facebook offers a unique way of connecting with your market. It gives you the opportunity to connect with raving fans that will immediately amplify their testimonials to their friends. An average user has 130 friends according to Facebook’s Press Room. Whether you are a hairdresser, garage owner, politician, manufacturing company etc, Facebook can help you engage with your customers that little bit more. It eliminates the middleman taking you directly to your target market.

Of course, I’m not saying that you or your staff spend an obscene amount of time on Facebook. Just 10-30mins of social media (Facebook, twitter etc wherever your preference lies) a day will create an enhanced presence over time. The challenge is to limit your time on social networks. The key is to be consistent in your approach. By doing this, you create another medium for people to share your company, product and services and increase your brand awareness.

The downside is that any negative experiences also get amplified! Whether you end up as a victim or winner is completely up to you. Technology is here to stay. The face of business as we know it has changed,  you need to embrace this change in order to benefit from it.

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What’s the point of all this?

Facebook gives you the opportunity to create a web presence for your business for free without the complexities of domain registration, hosting, search engine optimisation, design etc.  If you already have a website then a Facebook profile improves your visibility on line. According to MerchantCircle report  approximately 37% of small businesses stated social networking was their most effective marketing and advertising method. It pays to create a Facebook business page if you have zero or very limited marketing budget.

Well, you also get the chance to promote your products or services for FREE and once you manage to engage your Facebook fans, the hope is that this will all eventually result in a sale further down the pipeline. Every little helps towards that improved bottom-line …….



Griselda K Togobo

by Griselda K Togobo | Follow Her on Twitter Here

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