Warning: This is not a quick-fix post. ONLY those serious about turning their businesses around need to read this.  For some business owners, February is a bittersweet month. Sweet for those business owners happily celebrating their love because they are…

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Having worked with both large and small businesses, it has become increasing apparent that most small businesses focus on short term tactics, random tactics whilst the larger players focus on strategy, the bigger picture. The actions of larger businesses are…

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The high street has changed. I used to go out simply to shop but not anymore. Visiting the high stree is now a social activity done when I get bored of being indoors and online. I imagine that I’m not…

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I could just as accurately have titled this post the cardinal rule in life because I believe the principle applies to all areas of our lives. My cardinal rule to growing your business is based on reciprocity - “Give and…

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It's never a great idea to waste money but the current market makes it even more important that your able to account for every penny spent. Coming from an analytical background, I’m always interested in the numbers behind the business.…

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One bad habit that is leaking your business money. Lets start with a little story. My family visited the most amazing Italian restaurant recently. We had such a wonderful experience that we kept talking about the restaurant for weeks. We…

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Last week was an incredibly week. I was a speaker at the University of East London’s Centre for Excellence in Women’s Entrepreneurship (CEWE) inaugural annual conference held on Thursday 17th November 2011 at the Honourable Artillery Company in Moorgate. Speakers…

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It is almost impossible finding data on how much the average entrepreneur earns in the UK. However, I guess the fact that over half fail in th e first year and close to 97% in the first first years implies…

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Have you been rewarding your staff just for turning up to work?  The world of business has changed since the global recession started in 2008. Prior to the recession, it was OK to increase salaries annually and pay your staff…

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The first part of this article is available here 4. Start measuring the return on any cash spent What return did you get on the last £2000 you spent on your last exhibition? Did you get any results (sales, referral…

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A lot of us have some idea of the things we need to do to transform our businesses but few of us follow through on all the advice that is being generously given out by the consultants, coaches, accountants etc…

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Yep! That is Zappos’ promise to you. Remarkably unbelievable isn't it? I was wowed when I saw that.This level of service is all about what the customer wants. Zappos, has not been successful because they sell shoes (and now other…

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I have been asked a few times why I blog (blogging is a publishing platform, much like a hard copy dairy or written articles in newspapers or magazines). Each time I’m asked, I start by explaining how blogging is core to…

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As at April 2011: “Facebook has more than 500 million active users with 50% of its active users logging on to Facebook in any given day. People spend over 700 billion minutes per month on Facebook”– Facebook Press Room Can…

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Nobody likes cheap products, but EVERYBODY LOVES A BARGAIN. I've just finished reading Claude C Hopkins' Scientific Advertising. This is what Drayton Bird, the world renowned direct marketer has said about Scientific Advertising: "the shortest Chapter is called Just Salesmanship. If…

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I love google. It is the search engine I use the most because I agree with its co-founder Larry Page that it is the perfect search engine. My love of google led me to research a bit more about this…

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It is very easy to fall into the trap of viewing social media, as just another tick on the long list of Internet must haves. However, this approach greatly undermines the benefits of using social media to engage with and…

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I promised the second part of last week's article which covered the first 3 points. Read the full article by clicking here! Here goes the remaining 4 points.... 4. What have you spent your initial capital on? There seems to be this common…

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An alarming 95% of businesses don’t make it beyond their fifth year despite having really innovative ideas. What differentiates the businesses that succeed and those that don’t? I think the ability to make a profit is a huge factor. Below…

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