“Lifetime value is the total value of a customer’s business over the lifetime of their relationship with your company. The more a customer purchases from you and the longer they stay with your, the more valuable that customer is to…

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How to differentiate you and your business even in a highly competitive and crowded market. One of the reasons (excuses) I hear a lot from business owners when queried about their performance is usually about competition. It always goes something like…

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Why is the business owner with a seemingly simple idea making it big? With your really innovative idea and great technical expertise why are you not doing as well as you should? Why are you struggling to grow your business when…

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Preserving the status quo – the current state of affairs in your business may not be a wise strategy. You might not want change, but the world and its people are changing at an alarming rate. You not only risk…

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I started the year with what I consider to be a really ambitious personal goal. I was going to run the Great North Run, (a half marathon) just like my husband did the year before. He had really inspired me…

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I hear a lot of business owners complaining, wishing, whining and hoping for clients but they are unwilling to change their habits and mindset about how they market and sell their craft. Marketing is not something you do when you…

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How do you sell more to your current customers? The strategy of selling more to your existing customers is something that everybody is interested in. It is one of the ways of  growing any  business without spending a fortune. So…

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My name: Kate Wilson Job title: Managing Director Company name: Nosy Crow Company description: Nosy Crow is a new, independent children's publishing company, publishing child-focused, parent-friendly children's books and apps for children aged 0 to 14. Website: www.nosycrow.com Location: Southwark,…

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Could your business model be letting you down? Business models are probably one of the least mentioned causes of business failures. The very term seems to be shrouded in ambiguity. For the purpose of this discussion, my definition of a…

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Warning: This is not a quick-fix post. ONLY those serious about turning their businesses around need to read this.  For some business owners, February is a bittersweet month. Sweet for those business owners happily celebrating their love because they are…

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Having worked with both large and small businesses, it has become increasing apparent that most small businesses focus on short term tactics, random tactics whilst the larger players focus on strategy, the bigger picture. The actions of larger businesses are…

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The high street has changed. I used to go out simply to shop but not anymore. Visiting the high stree is now a social activity done when I get bored of being indoors and online. I imagine that I’m not…

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I could just as accurately have titled this post the cardinal rule in life because I believe the principle applies to all areas of our lives. My cardinal rule to growing your business is based on reciprocity - “Give and…

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It's never a great idea to waste money but the current market makes it even more important that your able to account for every penny spent. Coming from an analytical background, I’m always interested in the numbers behind the business.…

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The media is doing a brilliant job of messing with people’s minds this January. They are predicting Armageddon for businesses this year. They say it will be all doom and gloom for businesses in 2012. Austerity measures, increasing unemployment, euro…

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One bad habit that is leaking your business money. Lets start with a little story. My family visited the most amazing Italian restaurant recently. We had such a wonderful experience that we kept talking about the restaurant for weeks. We…

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Recently, I have repeatedly found myself in the company of veteran self employed professionals or business owners who feel they have come to the end of their entrepreneurial journey. These people are ready to quit and go back into the…

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4 rules for success that help you soar to greater heights!  These four rules have evolved from Neuro Linguistic Programming developers and practitioners over the years. There are basically: Know what you want Take action to get it Be flexible…

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Last week was an incredibly week. I was a speaker at the University of East London’s Centre for Excellence in Women’s Entrepreneurship (CEWE) inaugural annual conference held on Thursday 17th November 2011 at the Honourable Artillery Company in Moorgate. Speakers…

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Company Name: Onto the Page Ltd We are a Leeds-based bid consultancy, offering a tailored and comprehensive service to businesses of all shapes and sizes. We’re on a mission to inspire businesses to find the right bidding opportunities, and to win…

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